What does your brand smell like? Fragrance branding is about creating a signature fragrance that is associated with a brand and evokes certain emotions. It involves combining a company's brand identity, marketing messages, target audience and developing a fragrance that intensifies these values
Our sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning. Studies have shown that we are 100 times more likely to remember something that we smell, rather than something that we see, hear or touch.
Fragrance, Scent or Aroma branding is a signature scent that the brand creates to embody its unique brand characteristics. Much like a graphic logo, the olfactory logo is used wherever the brand is present. After repeated exposures to the olfactory logo, the smell becomes strongly associated with that brand.
Companies and top brands realize that a signature fragrance is a way to generate awareness of their brand which can also be incorporated into their packaging and other product categories e.g. candles, room sprays, diffuser sticks to encourage repeat sales. It is now a recognized and essential part of the corporation’s marketing budget to appeal to their clientele and give them a positive experience with their brand. This is the way to build the sweet smell of success and make your brand top of mind.
Contact us for more information to create a Signature Scent for your Brand