Retail Details: The Dollars & Scents of Giving a Store an Aroma
Unpacking the power of scent in retail
BY THE EDITORS MARCH 14, 2018 11:28 AM
In the swimwear department of big retailers like Bloomingdales, the smell of coconut gently envelopes the customers so they’ll already envision themselves on vacation, as Douglas Elliman’s Faith Hope Consolo told Commercial Observer. Basking in the comforting smells, customers linger, return and spend.
But we should let these two pros explain why giving a store its own unique aroma has become more in demand, and why it can keep shoppers in stores longer.
Read the article online here: commercialobserver.com