Scent Branding for Retail

Scent Branding for Retail

Retail Details: The Dollars & Scents of Giving a Store an Aroma Unpacking the power of scent in retail BY THE EDITORS MARCH 14, 2018 11:28 AM Back in the day, “fragrance branding” or “scent branding” started in casinos and hotels as a way to combat the smell of...
8 Fragrance Trends Experts Say Will Be Big in 2018

8 Fragrance Trends Experts Say Will Be Big in 2018

Perfume Here are eight eye-opening perfume trends experts say to keep an eye on this year by Courtney Leiva Sparkling citruses are popular notes this season Although citrus is practically a spring fragrance mainstay, Scenterprises CEO Sue Phillips says that citruses...
Innnovator of the Year 2018 – Sue Phillips

Innnovator of the Year 2018 – Sue Phillips

  Sue Phillips to Receive Schnepps Communications’ Power Women in Business Innovator of The Year Award NEW YORK, NY February 8, 2017:  & The Scentarium, a bespoke perfumery in Tribeca, is being awarded Innovator of the Year at The 28th Annual Power Women in...